AUDI City : The cyberstore for the metropolis was launched in 2012. FBB assisted the launch of the new AUDI CITY showroom (a visually unique creation of a 270° large picture projection in 38 meter x 3 meter format) with conception and development of an interactive design. Fish Blowing Bubbles was a partner of the project team and responsible helping visualize the interactive overall concept. Our focus was on developing a communication concept and producing filmic content for the Audi City experience, including large scale screen walls and multi-touch tables with interactive possibilities.
Thanks to groundbreaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space.
The spectator is carried away into various virtual worlds and encouraged to actively participate. FBB developed photorealistic designs, mood lighting and animations of around 30 minutes which offer a highly cinematic feel and always enable orientation in the room. A complex connection between pre-existing architecture and a virtual brand experience!