CASE - SKY CHRISTMAS HD
In December 2010, Sky Germany launched the new »Sky Christmas HD«, a channel dedicated to showing the best films of the year, offering something to suit every member of the family and satisfy fans of all film genres. Under the direction of Artur Kubiczek, Fish Blowing Bubbles created an on-air design made up of six trailer bookends to promote Sky Christmas HD. The challenge was to create an enchanting Christmas world to appeal to Sky’s broad target audience, both young and old.
Marcus Ammon, Deputy Senior Vice President of Programming at Sky Deutschland praises Fish Blowing Bubbles, saying:
"On behalf of Sky Christmas I want to sincerely thank Fish Blowing Bubbles for this stunning work of art. The Christmas world has been developed and produced with a great passion for detail by professionals."
This is a behind-the-scenes glimpse at how the Sky Christmas HD on-air design came to life. Fish Blowing Bubbles created the Sky Christmas Town, cheeky side characters and the Sky Christmas Elf, who races through the trailers on his sledge to get a sneak peek at the film highlights on offer over the Christmas period.