CASE - unimall | Brand Refresh
Fish Blowing Bubbles was selected to design a fresh new look for unimall, the online shop offering large discounts on software and hardware to school kids, students and teachers. The generous prices were already a hit with the target audience, the real challenge of the brand redesign was in creating a look which reflects the world of the buyers. With a new logo and slogan "kluge Rabatte" (savy savings), Fish Blowing Bubbles found an informal and direct way to communicate what unimall is all about to their target audience. The new image was applied to unimall’s corporate image, TV commercial, website, magazine advertisements, image and product brochures.