Project: Prototype Audi City showroom
When Audi commissioned FBB to design a virtual car buying experience to be used in Audi City showrooms worldwide,
we went all out. FBB was responsible for the concept and production of all filmic content for the first prototype Audi store.
Using entirely computer generated photorealistic worlds (CGI), interactive design and 3D animations, FBB created an entire
in-store brand experience with augmented reality which boasted a three-dimensional interactive version of the product in
a showroom. FBB created an emotional 30-minute product visualization.
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