Client: SIEMENS / BMW Group Designworks USA
Branding: Siemens Inspiro
When Siemens marketed its futuristic trains, each country expected an individual approach. Riyadh, Warsaw, Moscow,
Kuala Lumpur… FBB customized for each city an emotional visual presentation. The films explained the product designs and
their connections to each culture and showcased the client’s needs. Using 3D animation and augmented reality and combining a
3D train model with live-action footage of an actual station and live passengers, these presentations helped to inform buyers and
ultimately helped our client sell their product worldwide.