Client: SIEMENS / BMW Group Designworks USA
Branding: Siemens Inspiro
When Siemens marketed its futuristic trains, each country expected an individual approach. Riyadh, Warsaw, Moscow,
Kuala Lumpur… FBB customized for each city an emotional visual presentation. The films explained the product designs
and their connections to each culture and showcased the client’s needs. Using 3D animation and augmented reality and
combining a 3D train model with live-action footage of an actual station and live passengers, these presentations helped
to inform buyers and ultimately helped our client sell their product worldwide.