CLIENT
CNR CHINA | BMW Designworks
PROJECT
DUBAI 2020
CONCEPT & PRODUCTION
FBB Brands
DUBAI 2020 | PRODUCT EXPERIENCE
YOUR FUTURE METRO
CNR China and BMW Designworks were looking for an internationally appealing product film to present their cutting edge train designs for Dubai2020 Expo.
FBB Brands performed extensive UX research and brought native cultural experts on board, creating a storytelling, look and audio identity which appeals to the target audience.


