by strippenzieher | Apr 25, 2019
CONCEPT & PRODUCTION
FBB Brands
The Audi City showrooms stand for a holistic Brand Experience, presenting the product range of the German car manufacturer in flagship cyberstores within the hearts of five international capitals.
Audi was looking for a fresh and state-of-the-art digital presentation of the Audi brand as well its complete product range. The challenge was to conceptualize and create an immersive, kinesthetic room concept by offering points of interaction with the virtual Audi cars.
As a partner in the project team, FBB Brands was responsible to create the entire communication and interactive concept as well as to produce the filmic and audio-visual content for the prototype of Audi City showrooms.
Audi City | Showroom Concept
A visually unique installation of a 270° screen (38m x 3m) opens the space and invites the visitor to get to know the Audi product range while wandering through the store. Color and sound coding, touchable interior samples as well as visual guidance create a multisensory experience of – yet-virtual cars.
Audi City | Product Experience
FBB Brands developed photo-realistic designs, mood lighting and animations of around 30 minutes which offer a highly cinematic feel and always enable orientation in the room. A complex connection between pre-existing architecture and a virtual brand experience. The spectator is carried away into various virtual worlds and encouraged to actively participate.
Audi City | Interactive Concept
The Sushi Kaiten as inspiration for an innovative Product Experience: With the help of intuitive touchscreen interfaces, Audi’s customers can assemble their dream car from several hundred million possible configurations, „swipe“ them from the touchscreen to the 8K power wall in order to experience the chosen model in realistic 1:1 size and explore it more in detail.
This futuristic gaming concept for Audi is centered around a question towards AI: What happens after the prototype? Audi customers are invited to create their own avatar out of on of the simplest cell-like form, connect with worldwide users and interact with each other in different games. By the growing points of interaction, the prototype gets more and more complex and intertwined with the actions of other users. The concept outlines the complexity of technological interaction design as well as the experience-driven development of the human mind.
by strippenzieher | May 20, 2019
CLIENT
Siemens | BMW Designworks
CONCEPT & PRODUCTION
FBB Brands
When Siemens marketed its futuristic trains, each country expected an individual approach: Riyadh, Warsaw, Moscow, Kuala Lumpur, Sofia, Nuremberg and Munich.
INSPRIO VISION | PRODUCT EXPERIENCE
FBB Brands created a customized visual product experience of Siemens Inspiro promoting the state-of-the art mobility concept and train design by BMW Designworks, emphasizing the technological know-how of Siemens as well as the individualities of each design with its specific connections to each culture, created by BMW Designworks.
INSPIRO VISION | PRODUCT VISUALIZATION
IMAGINE FUTURE TRANSPORTATION
Using 3D animation and augmented reality, FBB Brands created eye-catching transitions and animation on interior and exterior renderings and complemented the visuals with engaging sound design.
Inspiro trains were successfully sold to Warsaw, Kuala Lumpur and Riyadh.
INSPIRO VISION | PRODUCT VISUALIZATION
Augmented Reality concept for the Inspiro Line
by strippenzieher | May 28, 2019
CLIENT
Ferchau Engineering
CONCEPT & PRODUCTION
FBB Brands
FERCHAU ENGINEERING | IMAGE FILM
FBB conceptualized, directed and produced a film to allow our client Ferchau Engineering to communicate to their employees the main tasks and responsibilities of their IT department.
by strippenzieher | Apr 29, 2019
ANIMATION DIRECTION, ART DIRECTION, CHARACTER & SET DESIGN, PRODUCTION
FBB Film
SKY XMAS | BROADCAST IDENT
Sky DE entrusted FBB Film to design and produce the on-air broadcast identification of Germany’s first exclusive Christmas TV channel. The challenge was to create an enchanting Christmas world to appeal to Sky’s broad target audience, both young and old. The result was a six-clip package situated in the enchanting SKY Christmas Village created with a stop motion look-and-feel.
SKY XMAS | CHARACTER DESIGN
Our studio created the Sky Christmas Town, cheeky side characters and the Sky Christmas Elf, who races through the trailers on his sledge to get a sneak peek at the film highlights on offer over the Christmas period.
by strippenzieher | May 28, 2019
CLIENT
Fraunhofer Research Organization
PROJECT
Campaign Future Vision “Morgenstadt”
CONCEPT & PRODUCTION
FBB Brands
FRAUNHOFER | FUTURE VISION
“Morgenstadt” is a visionary project of the renowned German research institute Fraunhofer for the sustainable and holistic urban planning of future cities. FBB Brands overtook the conceptualization, art direction and production of an emotional presentation film to translate the vision behind the projects URbansation | Electro Mobility| Industry 4.0 | Energy Revolution | Demographic Change | Internet of Things for the public audience.
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