For the first time, McDonald’s Germany offered Burger exclusively made from a very special breed: meat from Simmental cattle. This Simmental has already spotted as a mountaineer, in aristocratic circles and among top chefs. To communicate this decision to its burger-lovers, McDonald’s engaged our house to discover the footsteps of Simmental beef and shed light on the origin and processing of Simmental beef. This resulted in two movies for the McDonald’s product website.