CLIENT
MINI | BMW Designworks

PROJECT
AR Visualization

CONCEPT & PRODUCTION
FBB Brands

Mini | AR Visualization

MINI AUGMENTED

MINI | BMW Designworks asked our studio to create the demo content for the presentation of an AR eyewear prototype at Auto Shanghai. The challenge was to present the use cases of the see-through technology during a virtual city drive, including the demonstration of a head-up display function, augmented parking as well as an X-ray view through non-transparent vehicle parts.

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