CLIENT
CNR CHINA | BMW Designworks

PROJECT
DUBAI 2020

CONCEPT & PRODUCTION
FBB Brands

DUBAI 2020 | PRODUCT EXPERIENCE

YOUR FUTURE METRO

CNR China and BMW Designworks were looking for an internationally appealing product film to present their cutting edge train designs for Dubai2020 Expo.

FBB Brands performed extensive UX research and brought native cultural experts on board, creating a storytelling, look and audio identity which appeals to the target audience.

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