When Siemens marketed its futuristic trains, each country expected an individual approach: Riyadh, Warsaw, Moscow, Kuala Lumpur, Sofia, Nuremberg and Munich.

FBB Brands created a customized visual product experience of Siemens Inspiro promoting the state-of-the art mobility concept and train design by BMW Designworks, emphasizing the technological know-how of Siemens as well as the individualities of each design with its specific connections to each culture, created by BMW Designworks.

Using 3D animation and augmented reality, FBB Brands created eye-catching transitions and animation on interior and exterior renderings and complemented the visuals with engaging sound design.
Inspiro trains were successfully sold to Warsaw, Kuala Lumpur and Riyadh.

Augmented Reality concept for the Inspiro Line