CLIENT
Siemens | BMW Designworks

PROJECT
Inspiro Vision

CONCEPT & PRODUCTION
FBB Brands

SIEMENS | INSPIRO VISION

THE LOOK OF THE CITY

When Siemens marketed its futuristic trains, each country expected an individual approach: Riyadh, Warsaw, Moscow, Kuala Lumpur, Sofia, Nuremberg and Munich.

INSPRIO VISION | PRODUCT EXPERIENCE

LIKING YOUR METRO

FBB Brands created a customized visual product experience of Siemens Inspiro promoting the state-of-the art mobility concept and train design by BMW Designworks, emphasizing the technological know-how of Siemens as well as the individualities of each design with its specific connections to each culture, created by BMW Designworks.

INSPIRO VISION | PRODUCT VISUALIZATION

IMAGINE FUTURE TRANSPORTATION

Using 3D animation and augmented reality, FBB Brands created eye-catching transitions and animation on interior and exterior renderings and complemented the visuals with engaging sound design.
Inspiro trains were successfully sold to Warsaw, Kuala Lumpur and Riyadh.

INSPIRO VISION | PRODUCT VISUALIZATION

AUGMENTED

Augmented Reality concept for the Inspiro Line

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