Trade Fair Film

Trade Fair Film Munich:
Three Seconds. That's All You Get.

At a trade show, it's the passing glance that decides. We build the film that stops it – and makes your technology instantly understandable.

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Because information alone leaves no lasting impression.

The most expensive mistake on any trade show booth

The booth costs six figures. Your team is on site for three days. Travel, build-up, the catalogue, the booth party — all planned.

And then an endless loop nobody watches plays on the 85-inch screen.

That's the most expensive mistake at shows like automatica, SPS, MEDICA, Hannover Messe or EXPO REAL: the trade fair film gets treated as decoration rather than as a sales tool. Yet it's the one element on your booth that works around the clock, never gets tired, and can explain in three seconds what otherwise takes your sales team three minutes.

A trade fair film has to work differently from a website film. It's seen from ten metres away, in passing, in noise, without sound. It has to stop people before it explains anything. That's exactly what we build it for.

Trade Fair formats
we produce

Hero film – the one film that convinces
on the booth floor or in the meeting room
Booth visuals & LED wall content –
large-format moving images for walls and screens
Booth loop – the silent, endless loop for
your screen, built for impact at a distance
Product explainer – complex technology
explained in 30 to 60 seconds
Trade show aftermovie – atmosphere,
highlights and reach after the event
Social cutdowns – vertical formats for
LinkedIn and Instagram during the show

What an FBB trade fair film delivers

It stops the glance.
Cinema quality stands out at a trade show like a foreign object — in the best possible way. Among PowerPoint loops and stock footage, a cinematically staged film is impossible to miss.

It works without sound.
Exhibition halls are loud. Our trade show films tell their story visually: imagery, typography, rhythm. Understood even at 85 dB of ambient noise.

‍It shows what isn't on the booth.
Your 40-tonne machine doesn't fit in Hall B4. Your cleanroom process can't be assembled on site. With 3D and AI, we show what physically can't be transported — from the inside of the machine to the entire production line.

It lives on after the show.
The booth loop becomes social cutdowns, sales material and website content. Visibility doesn't end at the exit of the hall.

Your trade show is
in a few weeks?
Not a problem.

‍The classic route — concept, shoot, post-production — takes months. Often you don't have them.

That's why we work deliberately faster on trade show projects: we use your existing data — CAD models, renderings, existing footage, product images — and build a ready-to-use film from it with 3D and AI. No shooting days, no production downtime in your facility, no months of lead time.

If your show is 8 to 12 weeks away, get in touch now.

FAQ

Frequently asked questions.

How long should a trade show film be?

For the booth loop: 30 to 60 seconds, seamlessly edited and endlessly repeatable. For the hero film in the meeting area: 60 to 120 seconds. What matters isn’t the length but the first second – if that doesn’t stop people, the rest is irrelevant.

Does a trade show film need sound?

It has to work without it. Exhibition halls are too loud, and most screens run muted. We build trade show films to be fully comprehensible visually – and add sound design for use after the show.

Can you show machines that don’t fit on the booth?

That’s exactly what we’re here for. Using 3D animation and AI sequences, we visualise machines, processes and interior views that physically can’t fit on a booth – based on your CAD data. Your 40-tonne machine then runs on screen, at full scale, in cross-section, in motion.

How quickly can you produce?

If we build on existing data, a few weeks is realistic. The closer the show, the more we shift the focus to 3D and AI rather than shooting. Tell us your show date and we’ll tell you what’s achievable.

Can I keep using the film after the show?

Yes – and you should. We deliver cutdowns for your website, LinkedIn and sales team as standard. A trade show film that disappears into a drawer after three days is wasted budget.