Explainer films that inspire –
Complexity made simple

Practically none – the terms are used interchangeably. Some people use "explainer video" for the short, animated format for social media, and "explainer film" for the more elaborate production. We don't care about the term. What we care about is whether your customer understood it in the end.

60 to 90 seconds is the sweet spot. For very complex topics, 2 to 3 minutes can make sense – but it's better to split that across several films. An explainer film series almost always has more impact than a single long film, because each part answers one question.

We're not tied to a single style: 2D animation, 3D, motion graphics, character animation, combinations with live action, AI-assisted sequences. Which style is right depends on the topic, audience and channel – we decide that together during the concept phase.

Yes. For Fraunhofer we've visualised research, for the BBK an explainer film series on civil protection, for Deprexis digital medicine. For sensitive topics, we align every statement closely with your subject-matter team before it goes into production.

Replace it, no – but take the load off. If your sales team explains the same 15 minutes of basics in every first meeting, that's expensive time. A good explainer film handles those basics, so your team starts the conversation at a higher level.