Challenge

Deprexis faced the challenge of conveying a sensitive topic like mental health through film without oversimplifying or overwhelming the viewer.

The films needed to address different target groups—patients, relatives, and professionals—while remaining medically accurate, understandable, and emotionally accessible.

At the same time, it was necessary to build trust in digital forms of therapy and lower barriers to entry.
The particular challenge lay in presenting complex therapeutic processes in a visually calm and respectful manner.

Our solution

Fish Blowing Bubbles developed two complementary explainer films with different visual approaches.

The live-action film with supplementary 2D animations creates closeness, authenticity, and orientation in a therapeutic context.

The purely 2D animated film reduces the topic to clear images and processes, making it particularly suitable for a quick, low-threshold explanation.

Together, both films form a consistent communication concept that combines information, trust, and sensitivity.
Deprexis Erklaerfilm von Fish Blowing Bubbles
Deprexis Erklaerfilm von Fish Blowing Bubbles
Deprexis Erklaerfilm von Fish Blowing Bubbles
Deprexis Erklaerfilm von Fish Blowing Bubbles
Deprexis Erklaerfilm von Fish Blowing Bubbles

/A FEW FACTS ABOUT THE PROJECT

Two formats, one goal
The two explainer films use different cinematic techniques but pursue the same goal: making digital therapy understandable and accessible.
This allows content to be used flexibly depending on the context and target audience.

Visual calm and clarity

A minimalist design, calm animations, and clear dramaturgy ensure that the topic does not overwhelm, but rather provides guidance.
The visual language supports the content without dominating it.

Trust through design

Both films place great importance on a respectful and empathetic presentation.
This builds trust in the service and in digital therapy as a supportive form of treatment.

Use in various contexts

The films are suitable for websites, educational purposes, presentations, and digital information resources.
They support Deprexis in communicating complex content in an understandable and responsible way.

Conclusion

The explainer films for Deprexis show how visual storytelling can help make sensitive topics accessible.
Different formats create a holistic communication concept that informs, builds trust, and provides guidance.

Fish Blowing BubblesYour partner for explainer films that inform sensitively and have a lasting impact.

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Every month without a strong film is attention left on the table. With Fish Blowing Bubbles you don't get a service provider to brief and manage, but a partner who's by your side from the first idea to delivery.