McDonald's
- Image film

Discover the captivating McDonald's image film that conveys the quality of premium products in an exciting way. This heartfelt film does more than just inform customers; it allows them to dive deep into the dedicated craftsmanship and passion behind McDonald's high-quality meat.

Challenge

McDonald’s faced the task of evolving its brand communication to appeal to younger target groups while conveying the brand's core values.

The challenge was to reimagine a familiar brand without losing its identity.

The communication needed to feel modern, emotional, and approachable while ensuring consistency across all channels.

Our solution

Fish Blowing Bubbles employed a visual strategy that combined modern storytelling with animation.

The films presented McDonald’s with a fresh look, strengthened the emotional bond with the target audience, and gave the brand a new radiance.

Through creative staging, McDonald’s was perceived not just as a restaurant, but as an experience.

This resulted in brand communication that maintains continuity while simultaneously setting new trends.
McDonalds, Fish Blowing Bubbles
McDonalds, Fish Blowing Bubbles
McDonalds, Fish Blowing Bubbles
McDonalds, Fish Blowing Bubbles
McDonalds, Fish Blowing Bubbles

/A FEW PROJECT FACTS

Real stories from agriculture
Munich-based Fish Blowing Bubbles is dedicated to the stories of real farmers and the landscapes in which they work. Our films showcase not only their products but also the values and traditions behind them. Through creative storytelling and a keen sense of authenticity, we create content that leaves a lasting impression.

People at the heart

The farmers themselves are at the heart of our work. By featuring real faces and personal stories, we convey authenticity, tradition, and a deep connection to nature. The stunning landscapes in our visuals reinforce this message, making the origin of the products both visible and tangible.

Film meets illustration
What makes our productions special is the combination of cinematic elements and hand-drawn illustrations. This interplay between reality and art opens up new avenues for storytelling, evokes emotion, and elevates the farmers' stories beyond conventional formats.

Aesthetics and values united

Every shot, image, and illustration is carefully crafted to highlight the quality of the products and the values of the farmers. The result is films that do more than just inform—they touch the emotions and build a connection between consumers and producers.

Conclusion

Our work demonstrates that these products are more than just commodities: they are an expression of passion, knowledge, and responsibility. Fish Blowing Bubbles sets new standards in authentic storytelling and strengthens the bond between people, nature, and product.

Fish Blowing Bubbles – Your partner for authenticity that inspires.

Free initial consultation

Ready to make your brand shine?

Every month without a strong film is attention left on the table. With Fish Blowing Bubbles you don't get a service provider to brief and manage, but a partner who's by your side from the first idea to delivery.