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Audi was looking for a fresh, contemporary digital presentation for its showroom and product range.
As an innovative partner, FBB co-developed the Audi City showrooms, creating a communication and interaction concept that redefines the future of the automotive experience. In addition to producing product films, we played a key role in implementing the showroom prototype – highlighted by the 270° Powerwall, which provides visitors with an immersive brand experience.
A space for the mobility of tomorrow
The Powerwall opens up a virtual world where vehicles can be viewed in their original size, colors and features can be tested, and functions can be experienced interactively. This creates a digital showroom that allows customers to immerse themselves in the world of Audi, both emotionally and visually.
Multisensory design for maximum impact
Color, sound, and spatial concepts enhance the experience and intuitively guide visitors through the space. Each model is highlighted by specific sound and light elements, ensuring that vehicles are not just seen, but felt.
Audiovisual content at the heart
The films and animations produced by FBB translate Audi's vision into compelling stories. They convey information and emotion in equal measure, fostering a deep understanding of the brand.
A glimpse into the future of customer interaction
The Audi City showroom prototype demonstrates how technology, design, and storytelling redefine brand presentation. Together with Audi, we have created an experience that not only impresses but also permanently transforms the interaction between brand and customer.
FBB – Your partner for visionary experiences that make the future tangible.
