Innogy -
explanatory film

For Innogy, Fish Blowing Bubbles produced an explanation film combining live-action footage with 2D and 3D animations, designed to make complex energy topics clear and inspiring. The interplay of information and emotion turned the film into an effective tool for customer communication and brand positioning.

Challenge

Innogy faced the challenge of presenting the complex topics of the energy future – from renewable sources to intelligent grids and innovative products – in an engaging and accessible way.
The film needed to address not only experts and professionals but also decision-makers, partners, and end customers.
The difficulty lay in maintaining technical depth while making the content both easily understandable and emotionally engaging.
In addition, a format was required that could build trust and position Innogy as an innovative pioneer in the energy sector.

Our Solution

Fish Blowing Bubbles developed a hybrid explanation film that combines live-action sequences with 2D graphics and 3D product visualizations.
Technical processes were explained through clear infographics and animations, while live-action footage added authenticity and closeness.
The result was a visual narrative that blends information with emotion, making both Innogy’s products and vision tangible.
This created a versatile communication tool, equally effective in presentations, at trade fairs, and in sales contexts.

/SOME FACTS ABOUT THE PROJECT

Explaining Energy in a New Way
With the explanation film for Innogy, a format was created that makes complex energy topics both understandable and visually engaging. By combining live-action, 2D graphics, and 3D animations, abstract processes were translated into clear and tangible imagery. The film delivered structured knowledge while simultaneously capturing the audience’s attention and interest.

Technology Meets Emotion
Beyond technical precision, the focus was on communicating Innogy’s brand values: innovation, sustainability, and customer proximity. Live-action sequences provided authenticity, while 3D product visualizations highlighted the company’s innovative strength. This combination created a cinematic experience that was both rationally convincing and emotionally compelling.

Making Complexity Simple
Through clear infographics and animations, energy flows, grid control, and smart products were presented in a way that resonated with both lay audiences and experts. This built a bridge between technical depth and easy comprehension, making the importance of innovation in everyday life both visible and relevant.

Conclusion
The film brought Innogy to life as a forward-looking energy partner, building trust in both its technology and its brand. It demonstrates how the combination of live-action and animation can open new paths of communication, turning complex content into an inspiring experience. The project set a strong benchmark for Innogy’s role in driving the digital transformation of the energy sector.

‍Fish Blowing Bubbles – Your partner for explanation films that make complex topics simple and tangible.