Ferchau -
Image- & Erklärfilm

For FERCHAU, Germany’s leading engineering and IT service provider, Fish Blowing Bubbles produced two complementary films that combine technology, brand, and responsibility.
The image film presents FERCHAU’s innovation and vision, while the explainer film communicates social media best practices for employees in an engaging and accessible way.
Together, they strengthen the company’s brand both externally and internally.

Challenge

FERCHAU wanted a communication concept that would both enhance its external brand image and support internal education.
The image film needed to make the company’s technological excellence tangible and emotionally engaging.
At the same time, the explainer film had to simplify a complex topic – social media behavior – while remaining relatable and aligned with the brand’s tone.
The challenge was to create two distinct yet visually consistent films that work together as part of one unified communication strategy.

Our Solution

Fish Blowing Bubbles designed two complementary storytelling approaches.
The image film showcases FERCHAU as a pioneer of innovation through cinematic imagery, dynamic editing, and an emotionally driven narrative.
The explainer film transforms internal guidelines into a clear, friendly, and visually appealing format that employees can easily relate to.
Combining real footage with animated sequences, the film educates while entertaining.
Both productions share the same visual DNA, positioning FERCHAU as a modern, responsible, and forward-thinking brand.

/SOME FACTS ABOUT THE PROJECT

‍Technology as Identity
The image film highlights FERCHAU’s role as a driver of innovation, portraying engineers, developers, and creative minds shaping the future. Clean visuals and precise editing make technological excellence emotionally engaging.

Explaining the Complex Simply
‍The explainer film turns internal social media guidelines into an accessible learning experience. Instead of presenting rules, it motivates employees to communicate responsibly and confidently online.

Consistent Brand Communication
Both films follow a shared visual language that embodies FERCHAU’s values – innovation, responsibility, and quality. The result is a coherent communication strategy that inspires audiences inside and outside the company.

Knowledge Meets Emotion
The image film inspires, the explainer film informs – together they create a meaningful dialogue between technology, people, and brand identity. This synergy demonstrates how film can educate while strengthening emotional connection.

Conclusion
The FERCHAU films showcase how storytelling can combine inspiration and education in one consistent brand experience.
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Fish Blowing Bubbles – Your partner for image and explainer films that inspire, inform, and connect.