Challenge

BMW Designworks and CNR China wanted to impressively showcase their futuristic concepts for mobile infrastructure at Expo 2020 in Dubai.

The challenge was to make technological innovations visually tangible while respecting cultural identity and regional aesthetics.

The presentation needed to convince both an international expert audience and high-ranking decision-makers.

Furthermore, it was essential to appropriately represent Dubai as a global hub for innovation.

Our solution

Fish Blowing Bubbles developed an elaborate 3D animation, drawing inspiration from Dubai’s skyline and cultural diversity.

Key future concepts, such as autonomous mobility and sustainable transport systems, were presented in a realistic and aesthetic manner.

By combining technical precision with artistic expression, we created a presentation that bridged the gap between innovation and tradition.

The project was highly acclaimed by Expo officials and strengthened BMW’s image as a global leader in mobility design.
Expo Dubai, Fish Blowing Bubbles
Expo Dubai, Fish Blowing Bubbles
Expo Dubai, Fish Blowing Bubbles
Expo Dubai, Fish Blowing Bubbles
Expo Dubai, Fish Blowing Bubbles

/PROJECT HIGHLIGHTS

In collaboration with CNR China and BMW Designworks, our Munich-based film production company developed an extraordinary image film that brings futuristic design concepts for the Expo 2020 mobile infrastructure in Dubai to life. Inspired by Dubai’s culture and architecture, we created a visual presentation that blends innovation, tradition, and the future.

A film that connects cultures

Drawing on Dubai’s skyline and cultural diversity, we crafted a visual narrative that unites technical innovation with cultural identity. Detailed 3D animations and dynamic storytelling reflect the vision of Expo 2020 – a platform for progress and international cooperation.

3D animation as the key to the future
Using state-of-the-art CGI technology, we brought concepts like autonomous mobility and sustainable transport systems to life in a realistic and tangible way. This allowed viewers to immerse themselves in the world of tomorrow and experience the energy of Dubai firsthand.

Lasting impact on the audience
The Expo’s target audience—sheikhs and key decision-makers—were particularly impressed, appreciating both the technical sophistication and the cultural sensitivity of the work. The presentation did more than just convey practical benefits; it left a lasting emotional impression.

Conclusion

This film is more than just a concept showcase: it is a tribute to Dubai’s innovative power and cultural diversity. The collaboration with BMW Designworks and CNR China demonstrates how technical excellence and storytelling can create narratives that inspire audiences worldwide.

Fish Blowing Bubbles Your partner for visionary, culturally inspired film productions.

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