Challenge

Optima faced the task of presenting an unrealized project in a way that would give potential investors, tenants, and partners a clear idea of the future building complex.

The challenge was to visualize the architecture, usage concepts, and atmosphere so that they could be experienced during the planning phase.

At the same time, the film needed to possess both technical precision and emotional appeal to build trust and generate excitement for the project.

Our solution

Fish Blowing Bubbles developed a 3D explainer film combined with live-action footage that presents the planned buildings and spaces in photorealistic detail.

Through fluid camera movements, atmospheric lighting, and a clear visual language, the architecture, potential uses, and urban quality are vividly conveyed.

The film allows viewers to experience the atmosphere of the future district and shows how modern working and living environments merge.

The result is a versatile communication tool that convinces investors, inspires tenants, and clearly conveys the project's vision.
Optima Soho Erklärfilm 
Fish Blowing Bubbles
Optima Soho Erklärfilm 
Fish Blowing Bubbles
Optima Soho Erklärfilm 
Fish Blowing Bubbles
Optima Soho Erklärfilm 
Fish Blowing Bubbles
Optima Soho Erklärfilm 
Fish Blowing Bubbles

/PROJECT FACTS

Architecture brought to life
The explainer film for Optima South Horizon is far more than a simple project visualization. Through realistic 3D renderings, cinematic camera work, and precise animation, it creates the impression that the building complex is already a reality. Viewers gain more than just a visual impression; they are able to experience the planned architecture on an emotional level.

Vision meets functionality
The film showcases not only the architecture but also the diverse ways the district can be used—from modern loft offices to attractive retail spaces. This makes the functionality tangible while simultaneously conveying the vision of a vibrant, urban environment. The location in Munich-Obersendling and its integration into a dynamic city district are also highlighted to underscore the project's appeal.

Communication with impact
The combination of architectural precision and emotional storytelling makes the film a powerful tool for marketing and sales. It addresses investors, decision-makers, and future users alike, ensuring a deep understanding of the project. The visual execution opens up new possibilities in project communication by conveying content that could not be communicated through plans or brochures alone.

Conclusion
The Optima South Horizon explainer film demonstrates how 3D visualization and storytelling can work together to make the future visible. Fish Blowing Bubbles succeeded in staging a project still in the planning phase as a tangible, real-world experience—a powerful contribution to brand and project communication.

Fish Blowing Bubblesyour partner for architectural films that make future visions tangible.

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Every month without a strong film is attention left on the table. With Fish Blowing Bubbles you don't get a service provider to brief and manage, but a partner who's by your side from the first idea to delivery.